Maybe you're right but ... but I think that to advertise the product with a name and sell it with a different name it sounds to me pretty unfair!! And what about its claimed performances, what about possible return and repairing, what about warranty.
Just a couple of days ago I had some problems with my Zzing so I e-mailed the producer/distributor asking him what to do and then being advised about a simple operation I've quikly fixed it and now it's working back very well again !!!